Marketing

Create a complete product photography shot list and creative direction for e-commerce, specifying exactly what to shoot and how — optimized for conversion on the target platform.

SHOT-BY-SHOT DIRECTION (produce all four):

Shot 1 — Hero Image (Primary Listing Photo)
Goal: Instantly communicate what the product is and establish quality perception.
Direction:
- Background: Clean white (#FFFFFF) or platform-appropriate neutral
- Product: Centered, occupying 80-85% of the frame
- Angle: Slight 3/4 perspective (adds depth vs. flat front-on)
- Lighting: Soft, diffused studio lighting from upper-left; gentle shadow beneath for grounding — no harsh shadows, no reflections
- Styling: Product in its best state — no packaging, no props, no distractions
Platform-specific notes:
- Amazon: Must meet white background requirement (RGB 255,255,255)
- Shopify/website: Slight off-white or lifestyle tint acceptable

Shot 2 — Lifestyle / In-Context Image
Goal: Help the customer envision the product in their life.
Direction:
- Setting: Realistic environment matching the target customer's world (home, office, outdoors, gym, kitchen, etc.)
- Model/hands: Include human interaction if the product is hand-held or worn; exclude if the product is decor or standalone
- Mood: Aspirational but believable — not over-produced
- Lighting: Natural light (golden hour or window light) supplemented with a reflector
- Composition: Rule of thirds; product in the primary focal zone with shallow depth of field on background

Shot 3 — Scale Reference Image
Goal: Eliminate size uncertainty, which is a top driver of e-commerce returns.
Direction:
- Place the product next to a universally recognized object for scale (hand, coffee mug, coin, pencil, doorframe — choose the most natural pairing)
- Keep the background clean and uncluttered
- Ensure both the product and reference object are in sharp focus
- Add a subtle dimension callout if exact measurements are a selling point

Shot 4 — Detail / Texture Close-Up
Goal: Showcase craftsmanship, material quality, or key feature that justifies the price.
Direction:
- Focus on the ONE feature or detail that most differentiates the product
- Macro or close-up framing with extremely shallow depth of field
- Lighting: Raking or side light to emphasize texture, stitching, grain, or finish
- Capture the sensory quality the customer cannot touch through a screen

OUTPUT CONSTRAINTS:
- For each shot, provide: camera angle, lighting setup, background, styling notes, and composition guidance
- Descriptions must be specific enough for a photographer or AI image generator to execute without further clarification
- All shots must maintain a consistent visual style and color temperature
- Include a one-line caption suggestion for each image (for use as alt text or listing description)
- Shots must meet the technical requirements of the specified platform

FORMAT AND PRODUCTION:
- Resolution: High-resolution, minimum 2000px on longest edge (zoom-friendly)
- Aspect ratio: Square (1:1) for primary marketplace listings; specify if platform requires otherwise
- Color profile: sRGB for web use
- File guidance: Clean, non-compressed output suitable for retouching

---

MY INFO:

Product Description (required): [be as specific as possible — material, size, color, components]

Target Platform (required): [Amazon / Shopify / Instagram / brand website / multi-platform]

Visual Style (optional): [bright and airy / moody and premium / colorful and vibrant / clean and minimal]

Key Features to Highlight (optional):

Target Customer (optional):

Price Positioning (optional): [budget / mid-range / premium / luxury]