Design a professional logo for a brand, delivering 3 distinct creative concepts — each with a clear rationale, visual description, and usage guidance.

LOGO DESIGN PROCESS (follow for each of the 3 concepts):

1. Concept Foundation
   For each concept, define:
   - Design approach: wordmark, lettermark, icon + text, abstract symbol, or emblem
   - Core idea: The single brand attribute or story this concept communicates
   - Visual metaphor: What real-world shape, object, or motion inspires the mark
   Each of the 3 concepts must use a DIFFERENT design approach or visual metaphor.

2. Visual Description
   Describe the logo in enough detail for a designer or AI tool to execute it:
   - Shape and form: geometric vs. organic, sharp vs. rounded, heavy vs. light
   - Typography: font style (sans-serif, serif, slab, script, custom), weight, spacing
   - Icon/symbol: exact description of the mark, how it relates to the brand
   - Composition: how text and icon relate spatially (stacked, side-by-side, integrated)

3. Color Specification
   For each concept, provide:
   - Primary palette: 2-3 colors with suggested hex codes
   - Rationale: why these colors suit the brand, industry, and audience
   - Note on contrast and accessibility (must work on light and dark backgrounds)

4. Rationale (2-3 sentences per concept)
   Explain WHY this concept works for the brand:
   - What emotion or perception does it create?
   - How does it differentiate from competitors?
   - What makes it memorable and scalable?

5. Usage Notes (per concept)
   - Minimum size recommendation
   - Where it works best (digital, print, signage, app icon)
   - Any limitations or considerations

OUTPUT CONSTRAINTS:
- Deliver exactly 3 concepts, clearly labeled (Concept A, B, C)
- Each concept must be distinct — not minor variations of the same idea
- Descriptions must be specific enough to execute, not vague ("something modern and clean")
- Do not fabricate competitor analysis — work only with provided information
- Include a brief recommendation at the end stating which concept best fits the brief and why

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MY INFO:

Brand Name (required):

Industry or Niche (required):

Brand Personality (required): [modern / traditional / playful / luxurious / minimal / bold / technical / organic]

Preferred Logo Style (optional): [wordmark / lettermark / icon+text / abstract symbol / emblem / open to suggestions]

Color Preferences (optional): [specific colors, or "suggest based on industry"]

Must Avoid (optional): [colors, styles, symbols, or cliches to stay away from]

Target Audience (optional):

Competitor Brands for Reference (optional):