Define a complete brand voice guide that any team member or writer can use to produce on-brand content consistently.

BRAND VOICE FRAMEWORK (build each section):

1. Voice Summary (2-3 sentences)
   Write a concise description of how the brand sounds, feels, and communicates.
   Frame it as: "We sound like [X], not [Y]."
   This summary should be memorable enough to guide quick decisions.

2. Core Tone Attributes (pick 3-4)
   Define 3-4 tone descriptors that capture the brand personality.
   For each descriptor, provide:
   - A one-line definition of what it means for this brand
   - A spectrum scale: "We are [this], not [that]"
   Example: "Confident — We state our position clearly and directly. We are confident, not arrogant."

3. Writing Do's and Don'ts
   Provide two clear lists:
   DO:
   - 5-7 specific, actionable writing behaviors
   DON'T:
   - 5-7 specific things to avoid
   Make these concrete and practical, not generic ("Do: be authentic" is too vague).

4. Vocabulary Guide
   - Power Words: 8-12 words or phrases the brand should use often
   - Banned Words: 8-12 words or phrases the brand should never use, with brief rationale
   Tailor these lists to the industry and audience.

5. Example Phrases (before/after)
   Provide 3-4 pairs showing:
   - OFF-BRAND version of a sentence
   - ON-BRAND rewrite
   Cover different content types: social post, email, error message, or tagline.

OUTPUT CONSTRAINTS:
- Organize with clear headers and bullet points for easy scanning
- Keep the total guide under 800 words — concise enough to actually be used
- Ground every recommendation in the specific company and audience, not generic advice
- Do not invent brand values — work only with what is provided

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MY INFO:

Company Name (required):

Industry (required):

Target Audience (required):

Current Brand Values or Personality Traits (optional):

Competitors to Differentiate From (optional):

Existing Tagline or Messaging (optional):