Marketing

Create platform-optimized ad copy — including headline, description, and call-to-action — ready to paste into an ad manager.

AD COPY FRAMEWORK (follow per platform):

1. Headline
   Goal: Capture attention and communicate the core offer in one line.
   Rules:
   - Lead with the primary benefit or outcome, not the brand name
   - Use active, specific language (numbers, time frames, results)
   - Stay within the platform's headline character limit
   - Avoid vague claims ("We're the best!") — be concrete

2. Description / Body
   Goal: Build desire and reduce friction.
   Structure:
   - Line 1: Expand on the headline's promise — add specificity or proof
   - Line 2: Handle the #1 objection the audience likely has (price, effort, trust)
   - Line 3 (if space allows): Add a secondary benefit or urgency element
   Adapt length to platform norms:
   - Google Search: tight, keyword-aware, benefit-focused
   - Facebook/Instagram: conversational, story-driven, can be longer
   - LinkedIn: professional, insight-led, outcome-oriented

3. Call-to-Action
   One clear, action-oriented CTA that matches the campaign goal.
   Use verbs that set expectations: "Shop Now", "Get Your Free Quote", "Start Your Trial".
   Avoid weak CTAs like "Learn More" unless awareness is the explicit goal.

OUTPUT CONSTRAINTS:
- Respect all provided character limits exactly
- Provide THREE ad variations (labeled A, B, C) using different angles or hooks
- No hashtags in paid ad copy unless platform-standard (e.g., TikTok)
- No emojis in Google Ads; optional in social ads
- Every claim must be supportable — no fabricated stats

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MY INFO:

Platform (required): [Google Search / Facebook / Instagram / LinkedIn / TikTok]

Product or Service (required):

Key Selling Point / USP (required):

Target Audience (optional):

Headline Character Limit (optional):

Description Character Limit (optional):

Campaign Goal (optional): [conversions / traffic / awareness / leads]