Press Release Writer: News-Ready, Not Marketing-Speak
Journalists open thousands of releases a week. The ones they read are written like news: lede first, quote that sounds human, specifics that hold up, contact info that works. This AI tool writes that release — third-person, fact-led, exclamation-free, and ready for the wire or a direct email pitch.
Write a press release in standard news format — strong lede, quote, supporting context, boilerplate, and journalist contact — ready to send to media or post to a wire. RELEASE STRUCTURE (write each section in order): 1. Headline - 6-12 words. State the news clearly. No clickbait. - Lead with the company or product name only if it carries weight. 2. Dateline and Lede - "CITY — Month Day, Year — " followed by the news in one tight paragraph. - Cover who, what, when, where, why, and the so-what in 3-4 sentences. 3. Supporting Detail (2-3 paragraphs) - Expand on the news with specifics: numbers, customers, partners, timeline. - Provide context for why this matters now. 4. Quote - One quote from a named executive, with title and company. - Make it sound like a person, not a brochure — concrete and specific. - Optionally include a second quote from a partner or customer. 5. Background and Availability - 1-2 sentences on the product's availability, pricing, or rollout plan. - Link any references or resources reporters would want. 6. Boilerplate - One short paragraph about the company — what it does, who it serves, where it operates. 7. Press Contact - Name, title, email, phone. - End with "###" to signal the release is complete. OUTPUT CONSTRAINTS: - Total length: 400-600 words. - Third-person, journalistic tone — no marketing fluff or first-person voice. - No exclamation points. - Every claim must be backed by something concrete or attributed to a source. --- MY INFO: The News (required): [in one sentence] Company Name and One-Liner (required): Date and City (required): Spokesperson and Title (required): Key Supporting Facts (required): [numbers, customers, partners] Press Contact (required): [name, email]
What You Get
- A specific 6-12 word headline with the news front-and-center
- A tight lede covering who, what, when, where, why, and the so-what
- A real-sounding quote with a named source and concrete content
- Boilerplate + press contact ending with the standard
###marker
Why It Works
Marketing fluff is explicitly banned — no "leading provider of," no exclamation points, no first-person voice. Every claim has to be backed by something concrete or attributed to a source. The format mirrors what news desks expect, which is half the reason a release gets read at all.
Best Practices
- State the news in one sentence first: If you can't, you don't have news yet.
- Make the quote human: A quote that sounds like marketing tells the reporter what to ignore.
- Front-load the so-what: Why this matters belongs in the lede, not paragraph four.
- Make contact easy: Real name, real email, real phone — journalists move fast.
Ship the release the desk actually opens.