Prompt

Press Release Writer

press releaseprmedia

Press Release Writer: News-Ready, Not Marketing-Speak

Journalists open thousands of releases a week. The ones they read are written like news: lede first, quote that sounds human, specifics that hold up, contact info that works. This AI tool writes that release — third-person, fact-led, exclamation-free, and ready for the wire or a direct email pitch.

Full Prompt
Write a press release in standard news format — strong lede, quote, supporting context, boilerplate, and journalist contact — ready to send to media or post to a wire.

RELEASE STRUCTURE (write each section in order):

1. Headline
   - 6-12 words. State the news clearly. No clickbait.
   - Lead with the company or product name only if it carries weight.

2. Dateline and Lede
   - "CITY — Month Day, Year — " followed by the news in one tight paragraph.
   - Cover who, what, when, where, why, and the so-what in 3-4 sentences.

3. Supporting Detail (2-3 paragraphs)
   - Expand on the news with specifics: numbers, customers, partners, timeline.
   - Provide context for why this matters now.

4. Quote
   - One quote from a named executive, with title and company.
   - Make it sound like a person, not a brochure — concrete and specific.
   - Optionally include a second quote from a partner or customer.

5. Background and Availability
   - 1-2 sentences on the product's availability, pricing, or rollout plan.
   - Link any references or resources reporters would want.

6. Boilerplate
   - One short paragraph about the company — what it does, who it serves, where it operates.

7. Press Contact
   - Name, title, email, phone.
   - End with "###" to signal the release is complete.

OUTPUT CONSTRAINTS:
- Total length: 400-600 words.
- Third-person, journalistic tone — no marketing fluff or first-person voice.
- No exclamation points.
- Every claim must be backed by something concrete or attributed to a source.

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MY INFO:

The News (required): [in one sentence]

Company Name and One-Liner (required):

Date and City (required):

Spokesperson and Title (required):

Key Supporting Facts (required): [numbers, customers, partners]

Press Contact (required): [name, email]

What You Get

  • A specific 6-12 word headline with the news front-and-center
  • A tight lede covering who, what, when, where, why, and the so-what
  • A real-sounding quote with a named source and concrete content
  • Boilerplate + press contact ending with the standard ### marker

Why It Works

Marketing fluff is explicitly banned — no "leading provider of," no exclamation points, no first-person voice. Every claim has to be backed by something concrete or attributed to a source. The format mirrors what news desks expect, which is half the reason a release gets read at all.

Best Practices

  1. State the news in one sentence first: If you can't, you don't have news yet.
  2. Make the quote human: A quote that sounds like marketing tells the reporter what to ignore.
  3. Front-load the so-what: Why this matters belongs in the lede, not paragraph four.
  4. Make contact easy: Real name, real email, real phone — journalists move fast.

Ship the release the desk actually opens.