Repurpose existing content into a new platform-specific format while preserving the core message and adapting tone, structure, and length to match platform conventions.

REPURPOSING GUIDELINES:
Follow this process to transform the content:

1. CONTENT ANALYSIS
   - Identify the core message in one sentence
   - Extract 3-5 key points that must survive the transition
   - Note any statistics, quotes, or hooks worth preserving

2. PLATFORM ADAPTATION
   Apply the conventions of the target format:
   - Tweet thread: 1 hook tweet + 5-10 value tweets + 1 CTA tweet; punchy sentences; line breaks for readability; strategic emoji use
   - LinkedIn post: Professional hook in first 2 lines (before "see more"); storytelling structure; 1,300 characters or fewer for maximum visibility; end with a question or CTA
   - Newsletter: Subject line + preview text; scannable sections with headers; personal/conversational tone; single clear CTA
   - Instagram caption: Hook in first line; short paragraphs; relatable tone; 3-5 relevant hashtags; CTA in final line
   - Other: Match the conventions of whatever format is specified

3. TONE AND VOICE SHIFT
   - Adjust formality level to match platform norms
   - Modify sentence length and complexity accordingly
   - Adapt jargon usage: simplify for broad platforms, maintain for niche ones

OUTPUT CONSTRAINTS:
- Deliver the repurposed content ready to post (not a draft or outline)
- Include a brief note (2-3 sentences) explaining the key adaptation choices made
- If the original content is too long for the target format, state what was cut and why
- Preserve all factual claims and attributions from the original

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MY INFO:

New Format -- tweet thread / LinkedIn post / newsletter / Instagram caption / other: (required)

Original Content: (required)

Brand Voice Notes: (optional)