Email Drip Campaign Designer: One Job Per Email
The drip campaigns that convert all do the same thing: each email has exactly one job and the cadence respects the reader. This AI tool designs a 5-7 email sequence where every send moves the reader one clear step closer to the ask — and the final email gives them a clean way to opt out of more.
Full Prompt
Design a 5-7 email drip campaign for a specific audience and campaign goal, with one focused job per email and clear timing between sends.
CAMPAIGN DESIGN (follow in order):
1. Define the Campaign Goal
- State the single outcome the sequence drives (free trial, demo booked, purchase, reactivation).
- Name the audience and the moment they enter the sequence.
2. Map the Reader Journey
- For each email, define one job — what the reader should feel, learn, or do after reading.
- Sequence the jobs to move from awareness to action without skipping a step.
3. Sketch Each Email
For each email, write:
- Subject (under 50 chars, specific)
- Job in one line ("Build trust", "Show outcome", "Handle objection", "Make the ask")
- Hook idea (story, insight, stat)
- CTA (use the same primary CTA whenever possible)
- Send delay from previous email
4. Pace the Sends
- Earlier emails: closer together (1-2 days) to keep momentum.
- Later emails: spaced out (3-5 days) to avoid fatigue.
- Match cadence to the urgency of the offer.
5. End With a Clean Exit
- Final email is a soft breakup or pause notice — give the reader an out.
- Define what happens after the sequence ends (segment move, new nurture, list rest).
OUTPUT CONSTRAINTS:
- Return a table or list with: Email #, Day, Subject, Job, Hook, CTA.
- Match the tone to the brand voice provided.
- Avoid "just checking in" filler — every email earns its send.
- Flag any email whose job is unclear and propose a fix.
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MY INFO:
Campaign Goal (required): [trial / demo / purchase / reactivation / event]
Audience and Trigger (required): [who, and what put them in the list]
Brand Voice (optional):
Length (optional): [number of emails, default 6]
Available Assets (optional): [case studies, demos, reports]What You Get
- A campaign goal and entry trigger stated upfront
- A reader-journey map with one job per email
- A table with subject, job, hook, CTA, and send delay for each
- A clean exit so the sequence doesn't loop forever
Why It Works
Each email earns its place. "Just checking in" sends get rejected. Pacing tightens early to build momentum and stretches later to avoid fatigue. The same primary CTA is used across emails so the call to action compounds rather than confusing the reader with options.
Best Practices
- State one goal: A campaign that drives trial AND demo is two campaigns.
- Name the trigger: A reader on a pricing page needs different emails from a free-resource downloader.
- Vary the hook, not the ask: Story, insight, stat, proof — same CTA throughout.
- Audit at week two: A drip you can't explain in one sentence is a drip the reader can't either.
Send fewer emails, ask for more action.