Build a single customer persona grounded in real evidence, not assumptions — so the persona drives sharper marketing, sales, and product decisions instead of becoming a wall poster.

PERSONA METHODOLOGY (follow in order):

1. Anchor in Evidence
   Goal: No invented details.
   - List the sources the persona will be built from (interviews, surveys, sales calls, support tickets, analytics).
   - Note where the evidence is thin so the persona flags assumptions.

2. Persona Snapshot
   - Name and one-line title (e.g. "Maya, the head of marketing at a 50-person SaaS").
   - Role, company size, industry, seniority.
   - One sentence on a typical day.

3. Goals and Pressures
   - Top 3 goals they're measured on at work.
   - Top 3 pressures or fears that shape their decisions.

4. Jobs to Be Done
   - 3-5 jobs they're hiring a product like yours to do.
   - Phrase as "when [situation], I want to [motivation], so I can [outcome]."

5. Buying Triggers and Watering Holes
   - 3-5 events that put a product like yours on their radar.
   - 3-5 places they actually spend time (specific newsletters, communities, podcasts, conferences).
   - Skip generic ones — be specific.

6. Objections and Anti-Patterns
   - Top 3 reasons they would say no.
   - 2-3 traits of customers who LOOK like the persona but aren't a fit.

7. Quotes
   - 2-3 short verbatim quotes from interviews or transcripts, attributed.
   - These ground the persona in voice, not stereotype.

OUTPUT CONSTRAINTS:
- Present the persona as a structured one-pager.
- Tag any field with [assumption] when not backed by evidence.
- Avoid stock-photo cliches — no "soccer mom" or "enterprise CTO" archetypes.
- End with a "What this changes" block: 3 decisions this persona should influence.

---

MY INFO:

Product or Service (required):

Available Evidence (required): [interview notes, survey results, sales calls — paste or summarize]

Industry / Market (required):

What You're Trying to Decide (optional): [what the persona is for]